About Us

Finding Inspiration in Every Turn

Welcome to our unique brand, where the vibrant spirits of a mother and daughter unite Embracing the belief in freedom through expression, we celebrate individuality and creativity—no matter the challenges we face. Here, goth meets urban, intertwining nonconformity and rave in a bold statement. Join us on this journey of self-dis, where we inspire you to hurt none and do what you want.

Our Story

Laniya's journey through adversity and illness has fueled her passion for fashion, leading her to create a unique collection that reflects her distinctive perspective. Together with her daughter, Sonja Jade, and good friend Aaron Whitling they collaborate on innovative designs that blend alternative, goth, urban, and whimsical elements. Their creations celebrate the beauty of diverse subcultures, offering a fresh and vibrant outlook on style. Join them in exploring a world where individuality and creativity through every piece.